image image image

Creating Crave…The Beef Factor

Specs: 8.5 x 11 folded (11 x 17 flat), 38 page, 4/4

Notes: Our task was to provide a fresh and contemporary look to a tired and outdated catalog. The client's goal was to excite and educate the audience, the food industry, so that they could satisfy consumers' desire for great tasting beef. The existing piece was stripped down to photography only. New text and reconfigured charts were added to a bold design. The result: a clean, colorful and easy-to-follow guide to all things beef. Delicious!