Portfolio List
Jordan Hospital “Freedom In Motion” Campaign
Specs: Miscellaneous 4 color advertisements (magazine and newspaper ads, poster, billboard)
Notes: The client was expanding their Orthopedic service line and wanted to capitalize on their recent high quality ratings. This campaign was conceived around the idea of creating peace of mind while emphasizing the greatest benefit of this healthcare service. The soft colors (a blend of the organizations official palette) and round transparent graphics visually reinforce those ideas put forth in the copy. The aesthetic developed is flexible to accommodate many areas of focus within the Orthopedic department.