Velcro USA Inc. Sustainability Brochure
Specs: 8 x 8 in finished ( 8 x 24 in flat), 2/2 (3 spot colors total), printed on 100% post-consumer content recycled paper at an FSC-certified printing facility.
Notes: With every company touting how “green” they are, Velcro USA knew they had to let their customers know how “green” they’ve always been. They just weren’t sure how to do it. Shields staff took a tour of the facilities and collaborated with copywriters to craft the “Sustainability Story of the Velcro Companies.” We then selected a smaller format to easily fit into existing business to business collateral. Truly a case of message dictating media, this brochure is a simple yet bold piece that is now being adapted to appear on Velcro.com and for a flyer the company will distribute at trade shows.